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Global and China Micro Motor Industry Report, 2010

Micro motor refers to the motor of special use and performance with the diameter less than 160mm or the rated power below 750W. Micro motor gets generally in control system to perform detection, algorithm, magnification, execution or conversion of electromechanical signals or energy. Also, micro motor can be used for the loading of transmission machinery as well as served as AC/DC power. This report highlights micro motors which are applied in IT, mobile phone, air-conditioner and automotive sectors.
Concerning micro motors in IT field, Japanese manufacturers enjoy overwhelming superiority. The HDD spindle motor is the micro motor with crowning technical content. Only four manufacturers in the world can produce HDD spindle motors which have strictest requirements on running accuracy, they are NIDEC, JVC, PANASONIC, SAMSUNG, of which NIDEC boasts a market share of more than 80% in 2009. industry reports

Additionally, ODD spindle motor is next to HDD spindle motor in terms of technology content, but merely four producers worldwide are capable of making the product, including Nidec whose market shares occupy 75%. Likewise, Japanese manufacturers including Minebea, Nidec and SANYO Seimitsu also predominate the market of axial fan motors with a combined share of 85% or more.

As for micro motor for automobiles, it is still the Japanese enterprises that take the lead. The micro motor manufacturers include Nidec, ASMO, Mitsuba, Denso and Mabuchi Motor, with the aggregate market shares exceeding 50% in 2009. The key micro motor producer in Europe comes to Brose. But America, as the giant in automotive sector, mainly imports micro motors from Mainland China and Japan.

In November 2006, Nidec took over the auto motor department of Valeo, a leading auto parts enterprise in France, and entered automotive industry. Nidec consolidates its hegemonic power by means of mergers and acquisitions year by year. In August 2010, EMC business of Emerson Electric was acquired by Nidec at a price of JPY 65 billion; in December 2010, Nidec purchased SANYO Seimitsu, the overlord in mobile vibration motor industry.

For more information kindly visit : Global and China Micro Motor Industry Report, 2010 


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