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World OEM Automotive Electronics to 2014

The automotive OEM electronics industry in developed markets is largely mature, with even mass-market vehicles featuring up to nine airbags, advanced electronic stability program (ESP) technologies and the latest entertainment systems. Emerging markets typically have more basic electronics needs and focus on technologies long-standard in developed countries.

Examples include safety technologies such as standard airbags and antilock brake systems (ABS), and powertrain and emissions applications like port fuel injection and closed-loop catalytic converter systems.  Features such as ABS and ESP provide real functional differentiation, yet remain largely invisible. company profile

The 2009 recession caused developed and emerging automotive markets to take significantly different paths, with the former suffering from massive sales drop-offs while the latter moved forward strongly after a mild downturn.

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