Automotive telematics bulletin : The automotive OEMs see telematics-based enhancements as crucial to differentiating their new model programmes from those of their competitors. No longer are satellite navigation systems and sophisticated in-vehicle entertainment confined solely to the luxury end of the market. A flurry of advertising activity is now being aimed at raising consumer awareness of new add-ons to vehicles.
Stakes are high as analysts predict high growth and big revenue prizes for those companies with the ‘first mover advantage’ or ‘the killer application’. In both consumer-based and fleet-based applications the race is on to develop the best and most attractive propositions.
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