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Mercedes-Benz : M Class SUV

Priced between Rs 56.9 lakh and Rs 66 lakh (ex-showroom Delhi), German luxury carmaker Mercedes-Benz on Tuesday unveiled its third generation M-Class sport utility vehicle (SUV). The company has priced the car almost 15 per cent less than its previous edition, to take on its rivals Audi and BMW.

Mercedes was the top-selling luxury car in the country until its number one position was taken over by German rival BMW. Soon, the second position of Mercedes was threatened by its archrival Audi , that surpassed the sales figures last month and both companies are now neck and neck in the market.

The off-roader comes with technologies such as customised settings for engine performance, automatic transmission, anti-lock braking system, electronic stability programme and electronic traction system.

The company has so far sold 1,500 units of the vehicle, launched in 2008, in the country. The latest model has a price cut of nearly 15 per cent from its previous editions and will take on BMW X5 and Audi Q5.

Another variant of the new vehicle, the AMG edition of 100 units, priced at Rs 66 lakh (ex-showroom Delhi) was completely sold off through pre-bookings even before the launch.

The company sold around 7,500 units in 2011, which was a growth of 30 per cent over 2010, but in 2012, it expects to grow at a much slower pace of 20 per cent due to the existing market environment.

Mercedes-Benz was the second-largest luxury car seller in 2011 with sales of around 7,500 units. The market was led by BMW with sales of over 9,400 cars. Audi was the third-largest seller with 5,511 units.
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