In 2011, Brazil was the world’s seventh largest auto producer, turning out 3.41 million vehicles and also the fifth largest auto market, with sales of 3.63 million representing increases of 7% and 3.4% respectively on the previous year. But of greater significance is the fact that the market in Brazil had continued to grow strongly throughout the global economic downturn of the previous two years. In 2009, despite a 43% drop in exports, local vehicle production slipped only 1% as domestic sales bucked the global gloom, growing by 11.5%.
The continued resilience of Brazil’s auto market and the increasing affluence of Brazilian consumers has certainly attracted renewed global attention and has stimulated a flurry of substantial new investments from international vehicle manufacturers and suppliers. Whilst the initial success of these new projects may rest on the continuing growth of the domestic market, their longer-term sustainability will require Brazil to place greater emphasis on building international sales and trading partnerships than has previously been the case. The increased levels of vehicle assembly will also place new pressure on the local supply base and the availability of indigenous engineering skills.
This first edition report examines the Brazilian economy and reports on developments at those car and truck makers currently active in Brazil. Furthermore the report includes sections on the component sector, new automotive investments, the automotive market, alternative technologies, business challenges and the road ahead.